Assignment on Nokia Essay Example | Topics and Well Written Essays - 3500 words

Assignment on Nokia - Essay Example The Company that has been selected for the study is Nokia. The company is a worldwide leader in the communication industry that has made its presence felt globally. It has stamped its authority through the globe and created an everlasting image in the minds of its consumers. It is interesting to understand that how Nokia has understood and incorporated the various components of creating a unique identity that has made them surge ahead of the competitors. Since Nokia has lead from the front by creating its dominant corporate image, it makes the company an ideal choice for a case study.Company OverviewThe Finnish multinational, Nokia Corporation that is headquartered in Espoo, Finland came into existence in the year 1865, when its founder Fredrik Idestam founded the company. The company mainly focused in manufacturing of mobile devices. It catered to the large market segments including GSM, CDMA and W-CDMA. It also diversified itself into developing internet services and included featu res like music, maps, media and games in its mobile phones. (Moeder, n.d.).The company presently operates in more than 120 countries and its annual global revenue generated is close to â‚ ¬ 50 billion in the year 2008. The company is undoubtedly the world’s largest mobile phones manufacturer with an overall market share of 38% in the Q2 of 2009.The Company has undergone a few conglomerate acquisitions in order to strengthen its foothold in the communication industry. The company acquired Sega in the year 2003, and merged with Siemens.